New Product Launches
New product launches are among the most important initiatives executed by any manufacturer, but a variety of challenges often stand in the way of success.
- How do we generate consumer trial and evaluation?
- How do we break through the market clutter to create excitement?
- What is the best way to allocate marketing dollars in support of a launch?
- How can we give consumers a chance to try a product cost effectively?
- How do we convert consumer trial into purchase?
A Unique Value Proposition
Arcade Marketing can provide solutions to combat these challenges—and more. We have executed thousands of product launches for some of the world’s most revered beauty, fragrance and skin care brands. Working with Arcade Marketing, your product launch benefits from a 100-year plus history of marketing experience, expertise and innovation.
The Arcade Marketing Difference
When it comes to a new product launch, sensory solutions from Arcade Marketing can make all the difference with consumers. We deliver:
- Exceptional rendition quality across every product line
- A portfolio of sampling solutions to serve every kind of launch and budget
- Technology that differentiates and elevates your product
- Solutions that optimize every channel: stores, online, direct mail
- Label technology that simplifies at-home distribution and can significantly lower cost
- Insight into consumer behavior and trends through proprietary research
- Intelligent sampling solutions that creates synergy across all channels
Product Launch Offerings
Arcade Marketing has a full line of solutions to support your product launch—whether it’s beauty, fragrance or skin care.
- Beauty sampling technology delivered in liquids, creams and powders
- Fragrance sampling technology that includes scent strips, peel back strips, powder and wet application technologies
- Skincare solutions in liquid and cream applications
The Complete Solution
Arcade Marketing offers not only high-quality, state-of-the-art sampling technology, but also provides comprehensive management of your product launch.
- Support for any kind of campaign—national advertising, a retail co-op initiative, or manufacturer created direct mail
- Creative energy—special events, in-store, pre-launch and post-launch events executed with innovation and customization
- Full retail and online campaign management—creative coordination between manufacturer and retailer, program fulfillment, program execution and distribution
