Business Solutions

Next Generation Distribution Strategies

iSampler Portal and iSampler Plus

Technology and changing distribution models are creating a new opportunity to drive sales amid shrinking marketing budgets and retail consolidation. By developing an online channel, manufacturers can:

• Optimize their investment in traditional print, broadcast and direct mail programs
• Transform the Internet into a powerful awareness, lead generation, customer acquisition and data collection platform
• Create ongoing engagement that increases the lifetime value of your customers
• Reach younger consumers who prefer the online channel to all others

Arcade Marketing offers two programs, The iSampler Portal and iSampler Plus, to maximize your online strategy.

The iSampler Portal

The iSampler Portal is an online fulfillment solution that delivers sensory samples to consumers who learn about your products from print, broadcast, direct mail and/or online campaigns.

Benefits

• Turns your website or the one we create with you into an efficient platform for fulfilling sample requests
• Builds one-to-one relationships with consumers
• Drives ongoing customer engagement to facilitate future re-marketing
• Supports any print, broadcast, online or direct mail campaign
• Collects customer data and helps evaluate campaigns across marketing channels
• Enables consumers to express how they are to be approached
• Offers gift or other incentives to increase performance

The iSampler Plus

The iSampler Plus is designed to achieve two key objectives:

1) Acquire new cost-conscious customers who are not doing business with you today;

2) Create detailed customer lists.

Benefits

• Identifies an entirely new target market of consumers
• Generates new sources of revenue from hard-to-reach consumers
• Build detailed customer profiles that can be used in for future remarketing and ongoing customer engagement
• Builds one-to-one relationships with consumers that are highly personalized
• Provides advanced tracking and measurement of marketing initiatives across channels
• Increases the relevancy of offers to consumers
• Enables manufacturers to include gift or other incentives to improve campaign performance