The Power Of Sampling Solutions

Whether it’s beauty, fragrance or skin-care products, sensory samples bring products to life. Consumers are more engaged, more connected and more inclined to buy when they first test a product with an alluring sensory sample delivered in stores, in print advertising or at home through direct mail.

Sensory samples help manufacturers:

• Motivate consumers to buy. Increase purchase intent when consumers experience a product with a sensory sample.
• Turbocharge advertising and direct marketing performance. Print ads with sensory samples can have more stopping power than the same ad without a sample.
• Ignite trial. Sensory samples accelerate the path to purchase by giving consumers an opportunity to try a product before buying it.
• Create excitement and break through marketplace clutter. Sensory samples may create an emotional connection to products that generate positive associations and increases the likelihood of purchase.
• Minimize buyers’ remorse among consumers. Buyers like sensory samples because they reduce the risk of purchasing products that may be incompatible with their skin or their tastes.
• Engage consumers in the home. At-home samples give consumers more time to evaluate products, while being perceived as a welcome respite from life’s daily routine.
• Communicate trust. Sensory samples demonstrate that the company stands behind its products and is committed to the highest quality.
• Strengthen brand. Sensory samples express that manufacturers and retailers understand consumers and are working hard to win their loyalty and business.
• Accelerate word-of-mouth buzz. Sensory samples get consumers talking about your products.
• Collect immediate feedback . Sensory samples offer an immediate customer response about your product that can be used to enhance the offering and its presentation to the marketplace.