Market Research

Market Research

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For decades, Arcade Marketing has commissioned industry research that measures the effectiveness of sampling solutions across multiple channels, demographics and product types.

By leveraging our in-house expertise and partnering with  leading market research firms, Arcade Marketing can provide insight into which sampling solution may work best for a particular campaign.

Arcade’s research includes traditional and online surveys, as well as focus group studies. The focus on our research is not only to measure response rates, but also to spot new trends and market opportunities. The insights gained by understanding consumer behavior have been the inspiration for developing new sampling technology to meet the constantly changing needs of consumers.

At Arcade, market research isn’t something we do as an afterthought. It’s fundamental to our success—and yours.