Beauty and Personal Care Products

SelectaShade^®

Our SelectaShade^® tool provides an extremely precise shade match to your company’s own liquid make-up. We not only focus on color but also on your product’s particular opacity which is a critical component in shade selection.

Each carefully matched shade is represented on a clear plastic strip. Multiple shades can be shown on one strip. A consumer places the shade to her jawline and selects the one that best blends into her skin. She can then feel confident that the shade she purchases will be right for her. It’s just that easy!

Why SelectaShade^®

With SelectaShade^®, your brand’s entire unique shade story can be represented. You can even showcase your entire multi-brand offering in storybook-like sets. We can help you design a look that is perfect for you and your consumer. Be it direct sell, behind the counter, retail or magazine, SelectaShade^® offers the best solution in shade matching for you.

SelectaShade^® is designed for the following formats:

• Beauty counter consultations
• Direct sell
• Promotional distribution
• FSI, magazine and catalog inserts