Beauty and Personal Care Products

SelectaShade^®

SelectaShade^® is a transparent strip of polyester film printed with special inks that replicate foundation, concealer and coverup tones exactly, helping consumers to find the products that precisely match their skin tones.

Why SelectaShade^®?

A proprietary technology from Arcade, a single SelectaShade^® chart can be printed with up to 18 colors with one additional ink for the text. When SelectaShade^® is placed against face or hand, the tone that best matches the user’s own skin will blend completely into the skin and become invisible on the chart.

SelectaShade^® is customized to your specifications for size, shape and format. It is a convenient and effective tool for direct sell cosmetic representatives, in-store demonstration and hand-out cards, mailers, cosmetic training seminars, as promotional teasers for pre-launch activity and as a cost-effective alternative to in-store tester units.